WWF Visual Quotes

Facts and myths

WWF Deutschland asked for a way to communicate the complex topic `Energiewende┬┤ to their Social Media community. There are many rumours existing, so the goal was to put short statements with clear facts by WWF experts against the myths. We decided to use portraits of employees to let the user know who are the faces behind the quotes. The language is short and precise to catch the attention of the users.

  • Client: WWF Deutschland – World Wide Fund For Nature
  • Tasks: Development and design of a visual concept to present myths and facts of the German `Energiewende┬┤
  • Website: www.wwf.de